If you have been following the Hanazono Facebook page or Niseko Sports' Instagram, you probablly saw the new Yama+ logo in our pictures and videos. Yama+ is the new apparel brand made by Niseko Sports in 2016, born out of the love of mountains by the team. A wide range of Yama+ products such as T-shirts, hoodies, sunglasses, balaclavas and neck tubes are now available at Niseko Sports retail outlets.
Yama means mountain in Japanese. Yama+ is a brand meant for those who enjoy the mountain lifestyle. We are bringing a new way for people to express themselves as a community. Though Yama is the core essence for Niseko, there are many different ways of leading our lives here. While one may love skiing on the powder snow, for others Niseko is a place to play golf with Mount Yotei as a backdrop.
In addition to the apparel brand of Niseko Sports, Yama+ is also the official sponsor for a local free style team in Niseko, Toastypress. You may bump into some hip riders doing cool tricks on the mountain while sporting Yama+ apparel! Currently Yama+ is a local brand in Niseko but further down the road Yama+ will expand its business out of Niseko, to Sapporo, Tokyo and other parts of Japan.
If you are coming to Niseko this winter, check out Niseko Sports for the newest Yama+ products available. Head out to the slopes in style with Niseko Sports’ new Yama+ branded gear this year!
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